Tuesday, April 10, 2012

Ab Ras Barsega says Katrina Kaif

PepsiCo’s popular mango drink, Slice is all set to celebrate the great Indian romance with mango through its new campaign featuring brand ambassador Katrina Kaif. Mango has a special place in every Indian household and everyone has an indulgence story to tell… mango is auspicious, mango is pleasure and mango is bliss. Inspired by the same passion for the fruit, Slice has captured the emotions in its new ad film in a uniquely Indian way to welcome the onset of the mango season.

Accompanied by the tagline, ‘Ab Ras Barsega’, the latest commercial is a new chapter in the extremely popular ‘Aamsutra’ series, and it celebrates the abundance of mangoes in every bottle of  Slice. Set in a beautiful haveli (palatial mansion), the new campaign presents Katrina in a playful mood with her rasiya (beloved) in mind. She is seen running through the corridors and the courtyard towards the fruit-laden mango tree by the river, while a qawwali plays in the background.  The lyrics highlight her wait coming to an end, where she celebrates by playing Ras Ki Holi - a metaphor for her uninhibited expression of joy.

“Every Slice film is a whole new experience, and though this is my seventh film with the brand, I feel nervous and excited like it is my first one again! That’s probably because ‘Ab Ras Barsega’ presents me in a whole new avatar.  The look is refreshingly new, yet royal and sensuous. I had a great time shooting for the ad and I especially love the qawwali that is simply magical. I’m sure Mango Slice fans will enjoy watching the new campaign, right at the onset of the mango season!” said Katrina Kaif

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