Arjun Rampal has added a new feather to his hat. He is the only Bollywood celebrity after Amitabh Bachchan and Shah Rukh Khan to have a perfume in his name. Alive, is produced by Drom Fragrances International, and will be available in two different scents. The perfume line will be distributed by Baccarose, a distribution chain responsible for brands like Burberry, Cartier, Caroline Herrera, Azzaro, Elizabeth Arden, Ferrari and Prada. The perfume had a star studded launch with Hrithik Roshan along with wife Sussanne, SRK's wife Gauri Khan, Sushmita Sen, Chitrangada Singh, Zayed Khan and Amrita Arora making their presence felt. Arjun revealed that it took him more than six months to select the appropriate fragrance.